SUPRA: Willingness To Buy
Storm Sampson
DESIGNER
Made with

SUPRA:
Willingness To Buy

PRODUCT DESIGN • UX / UI DESIGN • CAMPAIGN

BACKGROUND
Digital Surgeons approached United Technologies Corp with a proposal for the global leader in Real Estate key locking technology, Supra. We decided to release a campaign to four separate Real Estate demographics. 

WHY?

A dated service leaves a lot of room for technological growth.


Supra is a global leader in key technology solutions that has always revolved around a physical lockbox and Digital Surgeons saw this as a huge opportunity. Proposing a new service to enable their customer to take control of the home buying experience may lead to building Supra's brand loyalty. 

Defining our Users:
Realestate Agent & The Buyer

SUPRA:  Willingness To Buy
MAKE IT REAL
Flesh out an application that would be tested after clicking through the email campaign.

  • Defining our two users would lead to the success of every interaction
  • Designing a seamless experience between Buyers and Agents allowed us to see the strengths and
    weaknesses of our concept 
  • We configured the information architecture and then my project manager designed a style guide and mobile service in Sketch

SUPRA:  Willingness To Buy

THE BUYER

The buyer is the consumer on the market who wants:

  • Instant gratification
  • A personalized experience
  • Control
  • Communication
  • Unique Property

SUPRA:  Willingness To Buy

THE AGENT

The agent is the Realtor user who wants:

  • Create the most valuable house finding experience
  • Gain Buyer loyalty
  • Communication
  • A simpler way to show homes on the market
  • To sell property



SUPRA:  Willingness To Buy

How do we get Realtors to sign up for the new eKey Pro app?

AUDIENCE:

Realtors from:

  • Greater Alabama MLS Alabama
  • CRIS MLS Ohio
  • CVR MLS Virginia
  • Tucson MLS Arizona

GOALS:

  • Email sparks interest to click through
  • All users scroll through whole page to sign up
  • Gather enough data to prove interest in the eKey app

SUPRA:  Willingness To Buy

LANDING EXPERIENCE

Create a page that would give a brief intro to the new Supra experience and highlight the benefits of every service within the
eKey Pro app.

  • After the intro get them to click through
    to the form page
  • Gather insight on how much technology is used in the Realestate market
  • Gather data on scroll rate to clickthrough 


 

SUPRA:  Willingness To Buy

In the end...

SUPRA:  Willingness To Buy

Three different messages were used in the email blast and we got the most interaction with the messaging:

"You're invited to early access
of all-new eKey Pro!"

LEARNINGS

  • How much different messaging will influence a click-through
  • User demographics can be a huge variable in who will use your product
  • Using Hotjar to analyze interactions with the landing page 
7341
Recipients
7065
Deliveries
40%
Open Rate